The Best Internships for Sports Management Degree Students

The sports industry is a global powerhouse, generating billions annually and offering countless career opportunities. For students pursuing a sports management degree, internships are the golden ticket to breaking into this competitive field. Whether you dream of working for the NFL, NBA, or a major sports marketing agency, the right internship can set you on the path to success.

Why Internships Matter in Sports Management

Internships provide hands-on experience, networking opportunities, and a chance to apply classroom knowledge in real-world settings. In an industry where connections and experience are everything, a standout internship can make all the difference.

Key Benefits:

• Industry Exposure – Learn how major leagues, agencies, and brands operate.
• Networking – Meet professionals who can mentor or hire you later.
• Skill Development – Gain practical skills in marketing, analytics, event planning, and more.

Top Internship Opportunities for Sports Management Students

Here are some of the best internships available today, categorized by sector:

1. Professional Sports Leagues & Teams

National Football League (NFL) Internship Program

The NFL offers internships across various departments, including marketing, operations, and community relations. Positions are available at league offices and with individual teams.

• Highlights:
  • Work on major events like the Super Bowl.
  • Access to league executives and team managers.

National Basketball Association (NBA) Associate Program

The NBA’s rotational program allows interns to experience different departments, from global partnerships to basketball operations.

• Perks:
  • Potential to work internationally.
  • Exposure to digital media and fan engagement strategies.

2. Sports Marketing & Agencies

Wasserman Sports Internship

Wasserman is a leading sports marketing agency representing top athletes and brands. Interns assist in sponsorship deals, athlete branding, and event management.

• Why It’s Great:
  • Hands-on work with high-profile clients.
  • Strong focus on digital and social media strategies.

Octagon Sports Internship

Octagon specializes in athlete representation and sports marketing. Interns often work on campaigns for major brands like Nike and Pepsi.

• Key Areas:
  • Talent management.
  • Endorsement negotiations.

3. College Athletics & NCAA Programs

NCAA Internship Program

The NCAA offers internships in compliance, championships, and communications. It’s ideal for students interested in collegiate sports administration.

• Opportunities:
  • Work on national tournaments.
  • Learn about Title IX and athlete eligibility rules.

University Athletic Departments (e.g., University of Alabama, Ohio State)

Many top universities hire interns for game-day operations, ticket sales, and athlete development programs.

• Advantages:
  • Direct involvement in high-energy college sports.
  • Strong resume builder for future roles in athletics.

4. Sports Tech & Analytics

ESPN Analytics Internship

ESPN hires interns to work with data-driven sports insights, helping broadcasters and teams make strategic decisions.

• Skills Gained:
  • Data visualization.
  • Predictive modeling for games.

Catapult Sports Internship

Catapult provides wearable tech for athletes. Interns assist in performance analytics and product development.

• Ideal For:
  • Students interested in sports science.
  • Tech-savvy individuals.

5. Global Sports Organizations

International Olympic Committee (IOC) Internship

The IOC offers internships in event planning, sustainability, and media relations.

• Unique Experience:
  • Work on global sporting events.
  • Learn about Olympic governance.

FIFA Internship Program

FIFA’s program covers areas like tournament operations, broadcasting, and digital innovation.

• Standout Feature:
  • Exposure to World Cup preparations.

How to Land the Perfect Internship

Build a Strong Resume

• Highlight relevant coursework and projects.
• Include volunteer work in sports events.

Network Relentlessly

• Attend sports industry conferences.
• Connect with professionals on LinkedIn.

Apply Early & Strategically

• Research deadlines (many top programs close applications early).
• Tailor applications to each organization.

The right internship can launch your career in sports management. Whether you aim to work behind the scenes at a major league or drive marketing for elite athletes, these opportunities provide the experience and connections needed to succeed.